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Roots of the Future: College of Design Senior Show
Tyssa Erickson
Tokyo Branding Applications
Print
Mission, MN
B.S. graphic design
Tokyo is a vibrant and hybrid metropolis, embodied in this campaignby vivid colors, rounded forms and illustrated characters. Eachapplication is designed to attune the young, urban audience toTokyo’s culture and style. A branded satchel filled with useful itemsfor the trip, a mailer with a taste of current Tokyo music forincentive, and a website for learning about Tokyo from aknowledgeable user community compose the elements that collectivelyentice the audience to experience Tokyo firsthand.
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