Roots of the Future: College of Design Senior Show
Tyssa Erickson
Tokyo Branding Applications
Mission, MN
B.S. graphic design
Tokyo is a vibrant and hybrid metropolis, embodied in this campaign by vivid colors, rounded forms and illustrated characters. Each application is designed to attune the young, urban audience to Tokyo’s culture and style. A branded satchel filled with useful items for the trip, a mailer with a taste of current Tokyo music for incentive, and a website for learning about Tokyo from a knowledgeable user community compose the elements that collectively entice the audience to experience Tokyo firsthand.
