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Roots of the Future: College of Design Senior Show

Sarah Huener

Bambini Integrated Campaign

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Middle River, MN

B.S. graphic design

My submission is an integrated campaign designed for a retail store. Mystore is an upscale baby/toddler retailer called Bambini. This retail storecombines wit and quality, providing an unexpected and entertaining trip tothe store for new parents. The campaign consists of a logo, businesssystem, advertisements, billboards, and a website. Each piece employsbrightly colored imagery, whimsical shapes, and plays on popular nurseryrhymes to create a fun atmosphere that will separate Bambini from itscompetition.

 

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