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Roots of the Future: College of Design Senior Show
Lindsay Doyle
Red River Orchard Identity System
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Lino Lakes, MN
B.S. graphic design
Red River Orchard is a company I made up from beginning to end. The stationery system includes a letterhead, envelope and business card. Other applications include an apple glossary and signs displaying each apple variety. This identity was designed to convey simplicity and elegance as well as an organic and earthy feel. The muted green evokes the sense of relaxation and tranquility. The logo communicates growth as the ascenders of the letterforms grow upward with the leaves.
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