Roots of the Future: College of Design Senior Show

Laura Demarest

Gelatamia Gelato

Packaging

6 containers

Edina, MN

B.S. graphic design

Gelato can be found on every street in Italy and comes in a variety of flavors. Full of color, taste and history, gelato is Italy in the form a dessert. Gelatamia brings gelato stateside as a brand of authentic Italian gelato sold in grocery stores. The bright colors, typeface and whimsical pattern reflect the playful characteristics of ice cream and desserts. The brocade choice for the pattern not only adds a sense of “whimsy,” but also represents Italy's rich history.