Roots of the Future: College of Design Senior Show
Dawn Doyle
Scoops Ice Cream Café
Lino Lakes, MN
B.S. graphic design
Scoops is an identity created for an ice cream café. The logo is bouncy and playful, which ties to the pattern that is found on the backside of the letterhead and business card. The rounded corners on all of the printed materials unify the logo and give the identity a welcoming appeal. The color palette reflects popular ice cream flavors while remaining sophisticated. All materials were printed on a white, smooth paper stock to embody a stark, modern environment, which describes the ice cream cafe.
