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Roots of the Future: College of Design Senior Show

Amanda Ward

Rocket Fuel

Packaging

Apple Valley, MN

B.S. graphic design

Rocket Fuel is fruit flavored water aimed at 5-7 year old boys. The fungraphics, as well as the high energy flavor names and tagline, grab theattention of the demographic, getting them excited about drinking water andgiving parents a healthy beverage substitute to high sugar sports drinks andsodas. The naming, illustration, and package design are all original piecescreated for the project.

 

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