Roots of the Future: College of Design Senior Show

Amanda Ward

Rocket Fuel

Packaging

Apple Valley, MN

B.S. graphic design

Rocket Fuel is fruit flavored water aimed at 5-7 year old boys. The fun graphics, as well as the high energy flavor names and tag line, grab the attention of the demographic, getting them excited about drinking water and giving parents a healthy beverage substitute to high sugar sports drinks and sodas. The naming, illustration, and package design are all original pieces created for the project.