Our Deal: Graduates Ready to Stimulate

Hillary Heinz

Minneapolis, MN; BS Graphic Design

Sweet Spuds

I‘m not a big chocolate eater, but I am a salt tooth. My favorite is a North Dakotan specialty:  chocolate covered potato chips called “Chippers” from a small candy shoppe in Fargo, North Dakota. Chippers tasted too good for their current packaging— so I designed the brand Sweet Spuds.

Introducing chocolate covered potato chips to the market was a fun and challenging project considering it’s still an unfamiliar and uncommon treat. I wanted to target sweet-tooths who are willing to give new concoctions a try!